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7 Questions to Consider When Entering a New Market

Christie DeLuca, AECOM

Grow, increase, expand. These concepts form the foundation of a company鈥檚 strategic goals. Although not all strategies require entering new markets, at some point, firms must expand beyond existing clients or geographies to achieve significant growth.

Whether you鈥檙e on the executive team or serve in the business development space, answering these questions honestly can help your team determine where your company should focus its resources to achieve realistic and meaningful growth.

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